Monday, November 16, 2015

Magazine Publishing Insights (part 1 of 2)

Studies have shown that young people are becoming more and more enterprising. The kinds of businesses that they get into are also becoming more and more mainstream but with a touch of innovation. This is very interesting to note and also very positive in the sense that we know the youth of today, despite the hard times, are looking into themselves and are becoming pro-active in terms of carving out something for themselves.

One of the businesses that seem to be a favorite of the young people is magazine publishing. Not only that, those who actually ventured into the business are also getting good results out of their efforts.

It is not surprising that magazine publishing will be noticed and considered by the tweens, the college kids and the young adults because they are surrounded by different titles that claim to address their needs. These segments of society actually save up or set aside money for their favorite magazines. It is not enough that they borrow from their friends. They want to have their own copies.

Some even go as far as to collect that means they cannot afford to miss any issue so chances are those who can afford actually subscribe. This is a very strong insight to anchor on because here one can see the ability of the young to find a way to get what they want.

As mentioned earlier, these magazines seek to reach out to these segments. If one person from that segment then decides to open up her now because she feels like she is able to understand her peers more then her assumption can be very valid. Who knows better what teenagers are going through than teenagers themselves right?

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